Here’s What You Will Learn in the SEO Workshop …

• Keyword Research – How to know whether you are targeting the right search terms your customers are using and how to optimize your site for keywords which are going to convert to sales.
• On-site SEO – The things that could prevent your site being indexed on Google, and learn the 7 most important things you need to have right on your website for high search rankings
• Off-site SEO – Why most of your search visibility will come from your off-site SEO strategy and how to integrate this into your overall marketing strategy
• Local Search – Why it is essential to appear in the local search results especially if your business is targeting a local market. We show you how to get listed in local search.
• Video Search – How to use video to get more search visibility, what software you need and the best way to distribute it on the net.
• Social Media Marketing – Why SEO and Social Media are converging. Get an understanding of social media, blogging and Web2.0 and find out what you should be doing in this area to help your search rankings.

Here is the training schedule....

• Module 1 - 9am - 10:00am - SEO 101 - what used to work - what is working now.
• Module 2 - 10am - 11:00am - Keyword research - importance, which tools are best to use, free and paid + information about why you should use sites like Google insights.

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Coffe/Tea

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• Module 3 - 11:30 - 13:00 - On-site SEO basics, Domain Names and URLs, Website Architecture, Sitemaps, Meta tags, Content, Internal Linking, Web technology, Canonicalisation, + more...

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Lunch

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• Module 4 - 13:30 - 14:30 - Off-site SEO - article marketing, press releases, directories, social media optimization, video marketing.


• Module 5 - 14:30 - 15:30 - Local Search - Factors which can improve your local search rankings.

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Coffe/Tea

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• Module 6 - 16:00 - 17:00 - Video Search - why you should be using it for your search optimization and how you can do this with free tools.
• Module 7 - 16:00 - 17:00 - Social Media - why you should be using it for your search optimization and how you can do this with free tools.

Click on the videos below to play...

Don't wait ... We are only going to accept a maximum of 10 people to ensure you get focused training! Book now!

SEO Training Video

Vinod Kumar - Company Manager

"I went for one of Search Classroom events and found it absolutely top quality. Richard is an excellent presenter, combining deep technical knowledge and ability to explain complex issues to non-specialist. I think course like this is an excellent value, with alternative being either fully relying on external support (expensive and not always efficient, particularly if you are in a specialised area) or ignoring SEO aspects (that means you may have a "best site nobody heard of"

Igor Zax - Corporate Restructuring Consultant

SEO Training Video

Chris Kaday - Business Coach

I knew nothing about SEO before I came on your course. It was fantastic! It has given me a plan of action for the next 6 months which will help me promote my website.

Karin Watt - RuffCutDesigns.com

SEO Training Video

Bertie Beattie - ClickCreations.com Web Design

With 10 years of search marketing experience, and having managed SEO in one of the worlds most successful eCommerce companies, you will be learning from someone who really knows search inside and out.

For more information about me you can view my profile on LinkedIn

I have clients with no1 rankings for search terms that have over 40 million competing web pages.

I will show you the importance of understanding what people are searching for and how to measure what your online competition is.

Over the last year I have set up over 50 sites to find out what is working and what is not. I will show you some of the tools that black hat SEO marketers use and why you should not use them.

You will come away from the workshop with a comprehensive understanding of what you need for good search rankings.

Don't wait ... We are only going to accept a maximum of 10 people to ensure you get focused training! Book now!

FREE BONUS !!!

You will also get our WordPress Video Training. This course shows you everything you need to know to successfully set up a professional looking blog or website with WordPress.

These training videos take you step by step through registering a domain, hosting your blog / website, installing WordPress, downloading free themes, and setting it up so that it is optimised for the search engines.

This site is built with WordPress! So is our corporate seo training site.

	Wordpress Introduction Videos Installing WordPress Automatically Using cPanel The easiest way to install a WordPress blog! You'll discover how you can get your new WordPress blog up and running in under 1 minute, with just a few mouse clicks.. Installing WordPress Manually Using FTP Never try to install WordPress manually unless you're 100% sure of what you're doing! In this video, I clearly explain the 4 important steps in installing WordPress manually using MySQL and an FTP program.. How To Clean Up A New WordPress Blog A brand new WordPress blog has a fair amount of "junk" in it, which includes fake posts, comments, and useless links. I'll show you exactly what you need to clean up before you can start using your blog.. How to Change Your Permalinks Structure for Better Search Engine Ranking By default, WordPress uses a permalinks structure that isn't too SEO-friendly. In this video I reveal how to change your permalinks to a better format that is guaranteed to get you more free traffic from Google.. How to Customize Your WordPress Dashboard Did you know you can move all WordPress components around and arrange them according to your preference? In this video I show you exactly how easy it is to customize your WordPress dashboard.. How to Create New Posts in WordPress Discover how you can add new content to WordPress, how to use the built-in WYSIWYG editor to format your content, and how to publish your content. I also reveal how to automate your content using the "timestamp" feature - a great tip you can use! How to Create New Pages in WordPress Discover how you can create new pages in WordPress, which are separate from your regular blog content. I'll show you how easy this is to do, and how to change the order of your pages as well.. How to Use and Format Images in WordPress A picture speaks a thousands words indeed! In this extremely rare video, I reveal how to upload images to WordPress and access them using the built-in WYSIWYG editor. I also reveal how to format pictures, use captions, and much more.. How To Install Plugins Automatically Plugins add important functionality to your WordPress blog. I show you how to use your dashboard to find the plugin you want and how to install it automatically without touching an FTP program.. How to Upgrade Plugins Automatically Sick and tired of having to update your WordPress plugins? I'll show you how to update them automatically in WordPress with just a few clicks of your mouse. Upgrading plugins has never been this fun! How to Delete Plugins Automatically So you've installed way too many plugins, and want to get rid of some? I show you how easy it is to do within your WordPress dashboard itself. No need for FTP here, and no more deleting the wrong files! How to Upload and Install Plugins Manually The good old way of adding and activating plugins on your blog, and still important to master because not every WordPress plugin can be installed automatically. Avoid making silly mistakes with this clear, informational step-by-step video.. How to Upload and Install Themes Manually Make your blog shine with WordPress themes! There are literally thousands of free themes you can download and use to spice up an otherwise dull-looking blog. I reveal exactly how to download themes, unpack them, upload and activate them easily.. How to Use WordPress Widgets in The Sidebar WordPress widgets add even more cool features and functionality to your blog's sidebar. In less than 4 minutes, I'll reveal everything you've ever wanted to know about using widgets on your blog.. Using The Akismet Spam Plugin / Controlling Spam Right from your very first blog post, you'll get obnoxious spam that is not only annoying, but potentially embarrassing! I show you how to activate and use the Akismet plugin, as well as some simple tweaks you can make to automatically block 99% of SPAM.. Getting and Using Gravatars for Your Blog Put a face on your blog comments, and start developing a long-term relationship with your readers. I reveal how to do this automatically using Gravatars, and how you can get your own Gravatar..